Expertise to offer our clients bespoke solutions

Our Focus

“It is generally much more shameful to lose a good reputation than never to have acquired it.”
– Pliny the Elder

Delivering Effectiveness with Efficiency

Our communications, and public relations solutions are aimed at strengthening the reputation, elevating the profile and amplifying the marketing endeavours of our client partners.

This includes the following services:

Digital Marketing and Communications

Development of digital marketing and communications strategy
Content development
Management and maintenance of social media pages
Digital PR and marketing strategy development
Digital media relations
Email marketing
Content creation & optimisation for digital
SEO analysis & recommendations
Keyword research
Lead generation
Website design & build
Microsite design & build
Tracking, analysis, and reporting
Management & maintenance of social media pages
Collaboration on social strategies and content calendars
Technical SEO optimisation including reporting,
User Experience flow reporting,

Company and Corporate Profiling

Strategic sessions with CEO and management
Top management profiling
Competitor analyses
Brand awareness
Brand enhancement
Brand protection
Communications workshops
Communications Audits
Internal communications and newsletters
Employee questionnaires and engagement
Client communications and marketing support
Thought leadership
Collaborative client profiling
Internal relations and communications
Media training
Crisis Communications
Corporate and employee events
Investor relations and analyst engagements
Conference design and engagement
Exhibition design and engagement
Publicity collateral

Corporate Social Investment

Identify recipients
Engage with non-governmental and non-profit organisations
Scrutiny of annual reports and administrative spend
Competitor analyses
BEE scorecard analysis
Strategic interaction
Event organisation
Media liaison
Press release and dissemination
Board reports of CSI
Copywrite for internal communications
Employee engagement and involvement

Media Relations

Strategy
Research
Analysis of competitors media profiles
Relationships with journalists and editors
Copywriting
Dissemination and follow-up
Client and media events
Publicity campaigns
Management profiling
Media training – print, radio, and television
Media guidelines and briefing documents
Interview requests
Media monitoring, reach and tracking analysis

“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.”

– Viv Segal of Sefin Marketing