Expertise to offer our clients bespoke solutions

“It is generally much more shameful to lose a good reputation than never to have acquired it.”
– Pliny the Elder

Delivering Effectiveness with Efficiency

Our communications, and public relations solutions are aimed at strengthening the reputation, elevating the profile and amplifying the marketing endeavours of our client partners.

This includes the following services:

Digital Marketing and Communications

  • Development of digital marketing and communications strategy
  • Content development
  • Management and maintenance of social media pages
  • Digital PR and marketing strategy development
  • Digital media relations
  • Email marketing
  • Content creation & optimisation for digital
  • SEO analysis & recommendations
  • Keyword research
  • Lead generation
  • Website design & build
  • Microsite design & build
  • Tracking, analysis, and reporting
  • Management & maintenance of social media pages
  • Collaboration on social strategies and content calendars
  • Technical SEO optimisation including reporting,
  • User Experience flow reporting,

Company and Corporate Profiling

  • Strategic sessions with CEO and management
  • Top management profiling
  • Competitor analyses
  • Brand awareness
  • Brand enhancement
  • Brand protection
  • Communications workshops
  • Communications Audits
  • Internal communications and newsletters
  • Employee questionnaires and engagement
  • Client communications and marketing support
  • Thought leadership
  • Collaborative client profiling
  • Internal relations and communications
  • Media training
  • Crisis Communications
  • Corporate and employee events
  • Investor relations and analyst engagements
  • Conference design and engagement
  • Exhibition design and engagement
  • Publicity collateral

Corporate Social Investment

  • Identify recipients
  • Engage with non-governmental and non-profit organisations
  • Scrutiny of annual reports and administrative spend
  • Competitor analyses
  • BEE scorecard analysis
  • Strategic interaction
  • Event organisation
  • Media liaison
  • Press release and dissemination
  • Board reports of CSI
  • Copywrite for internal communications
  • Employee engagement and involvement

Media Relations

  • Strategy
  • Research
  • Analysis of competitors media profiles
  • Relationships with journalists and editors
  • Copywriting
  • Dissemination and follow-up
  • Client and media events
  • Publicity campaigns
  • Management profiling
  • Media training – print, radio, and television
  • Media guidelines and briefing documents
  • Interview requests
  • Media monitoring, reach and tracking analysis

“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.”

– Viv Segal of Sefin Marketing

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